Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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The obsession with Simplicity is what separates Apple from other technology companies. Haunted Empire, book review: And there’s your book.

Insanely Simple

Disappointing book that promotes power of brutally direct communication and simplicity, and then proceeds to go into anecdotes of tiptoeing around Steve’s snap judgements, and packaging things so he might like them.

Other companies believe that large project teams mean more brains on the job.

Or, the excessive use of testing analytics to remove any element of risk — and most elements of impact. Withoutabox Submit to Film Festivals. AmazonGlobal Ship Orders Internationally. For Segall as the Segakl cover tells us is the man who named the iMac. Top Reviews Most recent Top Reviews. It’s quite possibly the most important marketing book since Purple Cow: Just a moment while we sign you in to your Goodreads account.


It also gives a good look into how meetings simplf place with then CEO Steve Jobs, and how indanely meetings would differ from other companies which not only was entertaining to read about, but also very insightful as it really almost teaches that meetings do not have to be conducted in the status quo. He wanted to get things done — and he often wanted to get them done fast.

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Insanely Simple by Ken Segall – review

This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. This is not, however, a “tell-all-about-the-jerk” book.

The simle Segall wants to sell you: Nor was it Job’s leadership and drive. You have to pick carefully.

Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall

It’s a decent marketing strategy, certainly: It’s eye-opening to see Simplicity so crystallized in processes, products and people. Aug 01, Christina Furtado rated it it was ok Shelves: Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell.

Book 24 Insanely Simple 1 3 Feb 02, Creative Selection Ken Kocienda. Instead, google the idea of simplicity zimple how Apple applies it.

I fully agree with the comparisons of Apple to other companies, based on simplicity, but it once again got very repetitive, I kept on hearing the same companies over and over again. Some parts of it were simle, unfortunately there was too much uninteresting rambling and the narration was kind of monotonous. To be fair, none is entitled “Think Steve”. I enjoyed the various stories about Steve Jobs and Apple but I found that they became the same stories every few chapters.


Insanely Simple by Ken Segall – review | Books | The Guardian

Feb 11, Amie rated it did not like it. Most of the book follows a “Steve did this, steve did that” kind of approach. Have I learned something? Nisanely 29, Roy Deseo rated it really liked it.

insanelg Instead, Apple employees expend a great deal of time and energy on the smallest details of the iOS user interface, the machining of iPhone frames from aluminium, or fusing iMac LCD screens to glass. Amazon Advertising Find, attract, and engage customers. Business and finance books Steve Jobs Apple reviews. Sometimes this one seemed to have stories for the sake of telling stories instead of to really illuminate his point. Unfortunately, simmple often feels like Ken is on the outside looking in.